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Every year around this time there are a deluge of studies and reports about the biggest shopping days for Christmas. The correct, big shopping dates are key for affiliates to maximize their revenue potential this time of year.

You hear a lot of jibber jabber about Black Friday and Cyber Monday, but are these really the gargantuan shopping days on the Internet?

Not so, according to a report from Internet News. On the contrary, while Cyber Monday is expected to see the highest traffic of the…

One of the foremost tenets of affiliate marketing is know your partners. Monitoring merchants is something every affiliate should do, but how many really do it?

Google (Nasdaq: GOOG) enables you to subscribe for updates on any company name or keyword with Google Alerts.

Google Alerts are e-mail updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic.

In addition to providing you with news updates for any keyword term you select, you can…

One of the foremost tenets of affiliate marketing is know your partners. Monitoring merchants is something every affiliate should do, but how many really do it?

Google (Nasdaq: GOOG) enables you to subscribe for updates on any company name or keyword with Google Alerts.

Google Alerts are e-mail updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic.

In addition to providing you with news updates for any keyword term you select, you can…

GoogSpy, one of my favorite tools, has been rebranded with lots of enhancements. The free, Web-based tool for competitor research is now SpyFu.

Velocityscape launched GoogSpy.com in April 2005 to enable people to sleuth out the keywords their competitors were buying on Google AdWords.

That functionality is very useful for me, as an affiliate manager, to monitor trademarks and discover the keywords affiliates are bidding on.

It is also great for affiliates to see what their competitors…

One of my favorite geeky features of the annual MarketingSherpa Search Marketing Benchmark Guides is the part where the show eyetracking “heatmaps” so you can see how search engine users’ eyes actually “see” your search ads.

I’ve been trying to find a tool that would enable me to get heatmaps for my sites to figure out how visitors are interacting and where the best spots are for ads.

I came across a site called Crazy Egg that includes a few different tools to track, evaluate and improve…

If you’re looking for a free pass to Affiliate Summit, taking place January 21-23 in Las Vegas, there is now an opportunity to make it happen.

We’re looking for commercials with the theme, “Why I want to go to Affiliate Summit…”

Some ground rules for getting the free Affiliate Summit pass (value: $1,449):

Files can be submitted in .AVI, .MOV, and .MPG file formats
Maximum file size of 100MB
Video must include the name (Affiliate Summit), dates (January 21-23, 2007), location (Las…

It is often said there are no new ideas in Internet marketing. That may or may not be true, but as far as I am concerned, it doesn’t matter.

I frequently refer to my tattered copy of “The 22 Immutable Laws of Marketing,” and one of my favorite passages is The Law of the Mind, where authors Al Ries and Jack Trout explain that it’s better to be first in the mind than to be first in the marketplace.

The example used in this, the third of the 22 laws, is the MITS Altair 8800 - the world’s…

One of the best ways to drive lots of traffic to your site is through media exposure - the sort of traffic that money cannot buy.

In order to get that sort of media exposure, the media needs to find you first.

The first step is to establish yourself as an expert in an area that interests you, and where you have a background. Then you’ve got to set about branding yourself as the expert in your subject of choice.

There is a publication called the Yearbook of Experts, where I recently signed…

Teleseminars and offline events can be a great way to grow your business, but the online event registration is a real chore to build.

I learned that first hand when I was putting it together for the Affiliate Summit site when we first got started.

I thought putting on a conference was going to be the hard part, but building the online registration, confirmation and reminder e-mails, real time credit card processing and reporting all combined to be a big nasty headache.

Then I came across…

It’s time to make your business a business. If you’ve been using your social security number when you join affiliate programs and conduct other business, you may want to rethink things.

As your business grows, there are a number of reasons why you might want to incorporate.

Reasons to incorporate your business include people taking you seriously. When you add “Inc.” to your company name, it makes your business appear bigger and more established than somebody working solo in their home…