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I’m a little confused. I just found out about the new course called Siite Stealer. With a name like that, I kind of expected to learn some secret black-hat stuff that I really would never use as a legitimate marketer.

But since I’m the curious sort, I just had to have it!

Well, there’s really nothing shady or black hat in it at all. It’s all stuff I can use.

I especially enjoyed the part where the book shows how some of the big marketing gurus copy each other’s business models. I guess that makes sense - why reinvent the wheel when someone else has already done all the research and testing.

 

Some people think his Sopranos-style character (or should I say caricature) is a bit over the top, but his video will make you laugh (if you like politically incorrect humor).

It’s informational, entertaining, and 100% legitimate. Sal, the site stealer is going to teach you how to LEGALLY steal people’s websites and make a small fortune from them - that’s his claim at least (he also threatens to hit you over the head with a bat).

But the TRUTH of the matter is that it’s not about stealing anything.

It’s a very well put together course about how to observe your market and find the business models that are working.

 

Furthermore, he shows you how to get started with re-sell rights right away. You’ll learn from Sal even if you don’t have your own product or web site.

In fact, AC will be implementing some of these tactics into their marketing very soon (so when we tell you that Sal taught us this, just know that he never really did hit anyone over the head with a bat).

PopShops, an affiliate showcase tool, recently posted a video of one of their three year old users, Lucas.

It’s a quick and easy overview of how affiliates can implement PopShops on their site.

C’mon affiliates, give it a shot. If a three year old can do it, you can, too. I’ve played around with it, and it really is that easy.

More details at http://www.popshops.com/.

What are the advantages, if any, of retaining an affiliate management company to run our new affiliate program? Would outsourced affiliate management be redundant, since we’ll be joining an affiliate network and they’ll be managing the affiliates?

It really comes down to your resources and your experience in affiliate marketing.

If you have faith in somebody who is current in-house to run your affiliate program, I’d say that’s probably the best case scenario.

Unfortunately, there is somewhat of a shortage in people who are skilled, connected, and well versed in affiliate management.

So if that’s the position you are in, I’d say it’s a good move to go with an OPM or outsourced program management firm to take care of your affiliate program.

They have the experience and know-how to do it. They’ve got the connections with the affiliates you want, because they’ve been running a number of affiliate programs for many years.

The OPM can easily introduce these desirable affiliates to your affiliate program.

As far as the network, I think there is some confusion there. By having your affiliate program in a network, you’ll have a lot of exposure and access to affiliates, but the affiliates won’t necessarily be managed unless you’re paying extra fees.

While these affiliates can easily join your program, because of your presence in an affiliate network, you need more than a stream of applications.

It’s essential to activate and educate the affiliates, too.

If you solely rely on the affiliate network, you’ll have something of a static affiliate program. It’s not going to really ever grow.

No matter which way you go, you definitely need somebody to actively manage your affiliate program.