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The Second Thing I learned at the Affiliate Summit (PPC)  

Posted on July 20th, 2007. About Uncategorized.

Anik’s little game seems to have backfired - I got tagged twice, first by Jay Berkowitz then by Rosalind Gardner. So, I guess one thing I learned at the Affilialte Summit is that when you meet people, they can make you work - LOL.

I”m one step ahead though, because I already posted Affiliate Marketing Secrets Learned. However, in the spirit of the game, I’ll give you some more information from a seminar I attended on Pay Per Click Marketing. Here are the most important things your web-site should include to make the most of your PPC marketing efforts:

  1. 10-15 pages of unique content
  2. Privacy Policy
  3. About Us/Contact Page (Google actually looks for this now)
  4. Site Map
  5. Link to Resource Pages - Use web sites with “High Trust” (like .edu or .org.)
  6. Add fresh content regularly. A few articles a week and a blog post should do the trick
  7. Have a targeted landing page with highly relevent content
  8. When setting up your site - think S.E.O. and put in proper tags and keywords.

Oh boy, now I have to tag someone else. Lets see, who else likes to blog?

Jeremy Shoemaker
Carsten Cumbrowski
Linda Buquet
Brad Waller
Jack Johnson

 

User Generated Affiliate Video  

Posted on July 20th, 2007. About Uncategorized.

I am very interested in the possibilities of affiliate marketing and video, so it was exciting for me to chat with the guys from Qoof.com about what they’re doing.

Jon Stefansky, EVP of Sales and Marketing of Qoof.com explained their services…

“Basically Qoof is a video commerce company. We allow affiliates to create their own user generated videos and embed their affiliate codes in those videos.

They can take those videos and put them in their blogs, their social networking sites, and their Web sites. When a user clicks through after watching the video, the affiliate gets credit (for referred transactions).

So, it’s a way for affiliates to monetize their video content, and be able to still get tracked for the click-through when their users get redirected to the product page or service page.

We also offer professional videos for the affiliate managers who want to allow their affiliates to create their own content, but also take content created by us or by the merchant themselves.

All the affiliate has to do is embed their affiliate code in those professional videos, and they can take those videos and put them on their page.

So, it’s no longer just text banners or graphic banners. Now affiliate programs can offer their affiliates actual videos that they can put their affiliate code in, and post on their Web site, blog, or social networking site.”

Hillel Scheinfeld, Chief Operating Officer of Qoof.com, continued…

“In short, we allow people to take advantage of this huge user generated video world, combined with the affiliate world, to start generating revenue with their video.”

More details at http://www.qoof.com.

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