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Affiliate Summit 2007 East Day Three  

Posted on July 10th, 2007. About Uncategorized.

Affiliate Summit 2007 East is now one for the history books. It’s been an educational and exhausting marathon of affiliate marketing that began for me on Thursday, July 5 when I arrived to prepare for the conference.

Missy Ward, Rob Kniaz, Mark Papia and Shawn CollinsThe final day of Affiliate Summit began with a keynote chat moderated by Emcee Lisa Riolo with Rob Kniaz, Product Manager at Google and Mark Papia, VP of Performance Marketing at FOX Interactive Media. The wide ranging discussion answered lots of questions affiliate marketers had about Google and MySpace.

The keynote was followed by a new session, Elevator Networking, where attendees of Affiliate Summit had a chance to ask questions and have a think tank of people work out an answer for you.

There were a number of tables set up and headed by a moderator with a background in a given topic. The people at the table were given the opportunity to give an elevator speech about their company (maximum 30 seconds) and then ask a question about a problem they had.

This was followed by the moderator and others at the table trying to solve their problem.

Based on the feedback received via paper forms ad text messages, the session was a big success.

The afternoon on the final day of Affiliate Summit featured a number of educational sessions, and culminated with the “Lessons Learned” class, where a succession of affiliate marketing thought leaders and visionaries shared their topline tips from the conference.

Each speaker took the stage for a minute or two and provided attendees with some useful and innovative take aways to wrap up the conference.

This was the biggest affiliate marketing conference on the East Coast to date with approximately 1,850 registered attendees.

I always have this same feeling on the last evening of the Affiliate Summit events - a mixture of exuberance and optimism from the things I’ve learned, combined with the realization that the whole thing has come to an end this time around.

Affiliate marketing is about relationships, that’s no secret, and it’s vividly exhibited every time the community gets together to share, learn, smile and move forward.

So long to all the old and new friends. It’s time to apply this great stuff that’s spinning around my head from the past bunch of days.

Shawn Collins and Greg Hoffman [Flickr]  

Posted on July 10th, 2007. About Uncategorized.

Affiliate posted a photo:

Shawn Collins and Greg Hoffman

Shawn Collins, co-founder of Affiliate Summit, and Greg (The Donut Guy) Hoffman at Affiliate Summit 2007 East.

Hot PPC Tool Available Again  

Posted on July 10th, 2007. About Uncategorized.

For those of you who missed getting Google Cash Detective, it’s now available again. You can read my prior post about this killer tool here.

They’ve also made improvements to Google Cash Detective. For one thing, it’s now a hosted application, so if you’re like me and hate installing scripts, there’s no installation hassles or server performance issues to deal with.

Also included is historical data on more than 1 milliion keywords. That means if you choose to crawl one of those keywords, there’s no waiting - you’ll get data immediately.

Google Cash Detective will probably sell out fast, since it will only remain open for one week or the next 500 new users - whichever comes first. I strongly advise you to check it out now, before it’s pulled off the market again!

Affiliate Summit 2007 East Day Two  

Posted on July 10th, 2007. About Uncategorized.

Affiliate Summit Day Two is in the books, and what a long day it was. Big crowds, sessions, events, networking, etc. - my head is still spinning.

Missy Ward, Ze Frank and Shawn CollinsThe day kicked off with the keynote from Ze Frank and he had the crowd going crazy with the laughs with his observations on Web 2.0 and the general direction of Internet business.

Affiliate Summit sessions covered the gamut from the state of UK affiliate marketing to viral marketing to SEO site critiques.

The day also features the introduction of a new session, “Come Talk to Me,” where affiliate marketers were able to step up and say what sort of business they were trying to do and meet appropriate partners, as well as a live domain auction from Moniker.

Afterwards, the crowd headed to Mansion for an eclectic party from WebmasterRadio.FM, COPEAC, and others.

OK, I have to get up in a few hours for the final day, so this is it. Good night, Gracie.

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