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Every once so often, there is a marketing phenomena that cannot be ignored. On Friday, June 29, the Apple Store will debut the iPhone.

There are two types of iPhones: $499 for the 4 GB version and $599 for the 8 GB version.

I’ve seen lots of affiliates griping that the Apple affiliate program only pays 1% on sales. According to iSuppli, a research firm, the $499 iPhone costs Apple about $246 to produce, while the $599 model runs Apply about $281 to bring to stores.

Yeah, it would be nice if commissions on iPhones were a bit sweeter, but I think the potential with this offer is still very attractive for affiliates with the right audience. Apple is expected to move millions of iPhones over the next several months.

And consumers will only be able to buy the iPhone at Apple stores, the Apple site, and AT&T company-owned stores. The iPhone might be available in dozens of places online in the future, but this Friday, it’s just at the Apple Store online.

Personally, I won’t be getting one of these phones. don’t get me wrong, it looks really cool and has great features. But it’s missing one thing for me - the ability to sync up with Outlook. That’s a must for me, and the reason why I recently picked up a BlackBerry 8800.

But you can bet I’ll be promoting the iPhone come this Friday.

I was wondering if you knew why big CPA/CPC advertisers like E*TRADE, Scottrade, and TD AMERITRADE don’t have affiliate programs? In fact, as far as I tell, brokerage firms don’t even use traditional CPM/CPA ad networks to buy media.

I don’t really have any insight as to why they would choose not to engage in affiliate marketing. One thing I would speculate would be that it’s a regulation issue.

Credit cards, health insurance, and other areas are highly regulated, and I would imagine the same goes for brokerage firms.

Perhaps they consider it to be too much trouble to properly screen and monitor affiliates to comply with their industry guidelines, or maybe outsourcing account recruitment in this fashion is just not permissible for them.