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Some people are unfortunate enough to know that you can have a very popular website on the internet and still not be making any money.

In order to resolve this situation, the first thing you need to do is get traffic, and then, most importantly, sell your products and services to that traffic.

If your website visitors come to your website and read every word or every piece of content that you have posted, and then don’t buy anything, you don’t make a dime.

So the question is…are you doing everything that you possibly can to sell your products and services to your website visitors? Maybe you aren’t. Here are three ideas that just might help you to increase your conversion rate:

Idea #1 - Add data feeds to your website: It has been proven over and over again that data feeds increase the conversion rate. What you want is a merchant data feed with information about the products and services that you sell. Make it easy for your website visitors to click on a product and instantly get all of the information available about that product. Your data file can include anything and everything….photos, diagrams, specs, charts and descriptions. You can even include the price if you want to.

Idea #2 - Embed links in your pre-sell copy: This is such an obvious conversion rate builder and yet it is one that is very often overlooked…even by the most savvy of Affiliate Marketers. Almost everyone puts links in the beginning or end of pre-sell copy, but it is much, much more effective to embed those links within the pre-sell copy and do it in context. I’ve said it before but I’ll say it again…people HATE advertisements but they LOVE relevant information.

Idea #3 - Optimize your site layout: Okay…maybe you don’t want to use Google AdSense advertisements…no problem. But do take a look at the Google AdSense Heat Map at https://www.google.com/adsense/support/bin/answer.py?answer=17954. This really is the most effective layout for a website to optimize conversion rates. Google spent a lot of time and money figuring it out and you can use the information to your own best advantage.

Use the above ideas in any way that makes the most sense to you, and gets your Affiliate Marketing income coming in!

The auction on eBay to have Missy Ward, Shawn Collins, and all of the Affiliate Summit conference staff wear your company’s logo on their staff shirts during the entire Affiliate Summit 2007 East Show is almost over.

The auction on eBay ends on Monday, June 11 at noon EST.

The highest bidder will have their logo featured prominently on the front of the staff shirts. As I write this, the highest bid is $6,000.

Here is a photo from the last show when FlamingoWorld.com took the spot:

100% of proceeds earned from this auction will go directly to the March of Dimes.

If you are the lucky winner of having the Affiliate Summit team wear your company’s logo on the staff shirts, not only will you reap the benefits of your brand being prominently displayed throughout the entire conference (July 8-10, 2007 from 9:00am-6:00pm each day), your logo will also be featured on the Affiliate Summit site on the Affliate Marketers Care page.

And there will be lots of pictures and video from the conference, too.

Bid now - the auction ends on June 11, 2007 at noon EST.

How do I find the right percentage of payout to give affiliates?

There isn’t really any Golden Rule here, rather it comes down to what’s happening in your particular vertical.

I’d suggest looking at your competitors to see what they are doing and how much they are paying, and use them as a guideline.

You don’t want to pay out less than competing affiliate programs, and just the same, it doesn’t make sense to far exceed their commission rate.

Ideally, you will dig into your margins to pay some degree more than the competition to set your affiliate program apart from the pack.

Of course, this is just one piece of the puzzle. Your site has to convert well, too, in order to keep the affiliates happy.