I’ve been getting an increasing number of questions on video, how to do it, market it, monetize it, etc. Since there is such an interest in video, I’ve decided to create an offshoot of the Affiliate Tip blog that is dedicated to video.
My new blog on video is titled simply Make Video on the Internet, [...]
Jeanne Jennings at ClickZ is continuing her great “Ten Steps for Developing an Email Strategy”. Part 3, the current installment, is particularly apropos considering the theme of the upcoming Affiliate Classroom Magazine for April.
In the interim, the advice Ms. Jennings gives is first rate, as always. Among the other topics she covers are two types of email message you can deliver to your list: Short-Form Editorial and Long-Form Editorial.
In the first type, true to the name, the messages are short and sent adhoc. As she points out, they’re great for driving traffic to your site, where you can deliver product info and pre-sales copy. They’re also good for generating qualified leads, since those who choose to visit the site after reading the email have obviously expressed an interest.
In the second type, long-form editorial, you have ample opportunity to establish your credentials as a subject-matter expert. Here you can develop, in depth, that all-important relationship with your list members that creates trust. People buy from those they trust and regard as experts.
Email marketing, though never easy, continues to be a great revenue generator. According to a recent Forrester report on email,
“Click-through rates have remained steady, about 5%, for the last four years, but those who do click through are the kind of customers marketers, especially retailers, are looking for.
Those who buy products marketed through email spend 138% more than those who are non-readers of email marketing. And an astounding 50% of those who open and read email marketing messages are more likely to purchase impulse items once they get to the site.”
In the upcoming AC issue we tell you why and how. Mark Thompson will give you a full run-down on how to create, build, and maintain that ever important relationship with your list members. Evelyn Grazini will show you how to create an autoresponder that works without headaches. Kati Torok will deliver a surprise you’ll want to read.
Look for it on your virtual newsstand soon.
You have called out some of the “free ringtone” scammers, but the guy that runs Elite Retreat is the worst of all. Look at his forum at sprintusers.com/forum. Those sponsored ringtones are not free - why haven’t you called him out? Is he your friend? Is what he’s doing OK? Because if it [...]