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Ask Shawn Collins: Content for Affiliates  

Posted on February 28th, 2007. About Uncategorized.

I am a new affiliate and I want to add content to my blog. Are there any places to get free content?
One option you’ve got is to go to a site called EzineArticles.com. They’ve got a variety of articles on all sorts of different subjects.
You can reprint those articles provided that you adhere to their [...]

Confirmation Emails - Waste Not, Want Not  

Posted on February 28th, 2007. About Uncategorized.

One day as I was testing my Autoresponder system, I thought I had a bright idea. Turns out it it was indeed a bright idea, but not a new idea.

I was setting up my AWeber account to automatically send the download page for an eBook I sell when I noticed there was a place to fill in a confirmation page link. I wondered what this was, so I checked it out.

I found out that after a person opts in to your mailing list, you can have them automatically sent to a page on your site. The alternative is to use AWeber’s generic response. This response takes you to a very white page with a thank you note on it and a link back to your site.

I’ll never use that generic link because it does nothing for me! This person has already been to the home page of the site - it’s where they subscribed to the newsletter in the first place. You need to send them to a special “Thank You” page, with a link to an Affiliate Product (or two). That way they return to your site, see what else you have to offer, and possibly buy something!

There is one more step you need to do to place your upsell in your subscribers email box, and that is to use your first and second emails as another upsell opportunity.

I was using the confirmation email correctly, but didn’t think about using it in my first email because that’s where I give the download instructions for the book. However, think about it for just a second. Those first and second messages (even if they are instructions) will get the customer used to seeing your name come into their email box - and they will open the email because they know it contains something for them.

So get used to using these emails to your best advantage. Don’t just send instructions. Try sending them a few extras. First, be sure to reinforce the fact that the customer has made a great decision by buying your product or signing up for your list. Then, the “extras” might include:

  • An opportunity to try another one of your products.
  • An unadvertised freebie that they can download (possibly a branded eBook with your links in it).
  • A recommendation for an affiliate product that you promote.
  • Anything else that makes your new contact feel comfortable with you as a person or company.

The opportunities to increase your sales using your first emails and confirmation pages are endless. It just takes a little creativity - and a good autoresponder set-up.

Brian Littleton of ShareASale.com on Affiliate Thing  

Posted on February 28th, 2007. About Uncategorized.

Brian Littleton, President/CEO of ShareASale.com, will be interviewed today on the Affiliate Thing show at WebmasterRadio.FM.
Join Lisa Picarille (Editor-in Chief of Revenue Magazine) and myself weekly for commentary on the big stories in affiliate marketing, plus tips, resources, news, and interviews with affiliate marketing industry characters.
We’ll be chatting with Brian will be chatting about [...]

Ask Shawn Collins: What are affiliate managers earning?  

Posted on February 27th, 2007. About Uncategorized.

On July 29th 2005 you answered a question with regard to compensating an affiliate manager. How different are those numbers now?
The post from July 2005 was based on the AffStat 2005 Report. In that report, I asked the affiliate managers, “What is your annual salary (including incentives and bonuses)?”. The results were as follows.

Less than $40k
21%

$40k to [...]

British Invasion of Affiliate Marketers  

Posted on February 26th, 2007. About Uncategorized.

It’s been more than 43 years since the Beatles took the U.S. by storm with their storied appearance on the Ed Sullivan Show. Today marks a new wave as U.K. affiliate network buy.at soft launches into the U.S.
Malcolm Cowley, Strategic Accounts Director of buy.at, is heading up the drive into the U.S. under CEO Kevin Cornils, [...]

How to Create a Great Landing Page  

Posted on February 26th, 2007. About Uncategorized.

I was going to write a mini-tutorial on How to Create a Great Landing Page.

Not surprisingly, I quickly discovered others had gotten there first. Going beyond surprise into delight, I came across a column by Jeanne Jennings on ClickZ that tells all about it — neatly, concisely, and chock full o’ helpful tips.

Here are a couple of samples out of several:

    Don’t Just Send Them To Your Home Page

“Yes, this is what’s easiest to do. But in most instances, it’s not best. Especially when the product or service you’re promoting in the e-mail doesn’t appear on the home page (I’ve seen it done). Don’t make people search for what you’ve told them is there. Take them straight to it.”

    Match Your Landing Page to Your Call to Action

“A good e-mail engages readers by telling them about something, then setting an expectation for what they’ll find when they click through. If you’re promoting a new product with a link to “learn more,” readers expect to land on a page with more information. If it’s “order now,” they expect to land on a page to begin the order process. If it’s “read the full article,” they expect to land on a page with the full article. Be sure you deliver on the call to action’s promise.”

I recognize a master at work when I see one. So, without further ado, here’s Jeanne

Ask Shawn Collins: Affiliate Efficiency Tools  

Posted on February 25th, 2007. About Uncategorized.

Got any tips for being a full time affiliate at home?
The first thing I would suggest is to pick up a copy of Getting Things Done: The Art of Stress-Free Productivity by David Allen.
It’s a great book. It will give you lots of tips on streamlining the way you do things. I’ve found it to [...]

Ask Shawn Collins: Affiliate Efficiency Tools  

Posted on February 25th, 2007. About Uncategorized.

Got any tips for being a full time affiliate at home?
The first thing I would suggest is to pick up a copy of Getting Things Done: The Art of Stress-Free Productivity by David Allen.
It’s a great book. It will give you lots of tips on streamlining the way you do things. I’ve found it to [...]

2007 Affiliate Survey from MarketingSherpa  

Posted on February 24th, 2007. About Uncategorized.

MarketingSherpa is conducting their 2007 Affiliate and Merchant Survey and they’re looking for your input.

2007 Affiliate Survey from MarketingSherpa  

Posted on February 24th, 2007. About Uncategorized.

MarketingSherpa is conducting their 2007 Affiliate and Merchant Survey and they’re looking for your input.

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