Are your Search Results Accurate?
I was surfing the Internet the other night when I ran across one of my affiliate marketing sites in the Google natural results page. To say that I was horrified would be an understatement!
I thought that I had covered all of my bases when putting my sites together, but this one had a title of _HOME. That’s not going to help my search results much. I’m most likely losing out on a lot of affiliate sales.
Fortunately, I did have the description area filled in, so I felt like I had done one thing right at least.
I use Xsite Pro to build my sites. There is a little box on the Website Information tab where you are supposed to enter your Title information.
That’s good to know!
If you have not searched for your web site(s) by doing a Google or MSN search to see how your tags are being displayed, you might want to do so. You could be missing out on a lot of natural search results if your tags are not displaying correctly.
Here are a few general guidelines to make sure your site’s search results show what you intend:
- Each page should target only three keywords.
- Your Title Tag should include a combination of those keywords.
- Use Header 1 and 2 tags (H1 should consist of only one keyword, H2 should be a combination of your three chosen keywords).
- Make sure to add your keywords to the Alt Image Tags.
- Make sure your content includes your keywords (I find 10-20% keyword density to be the best, but there is a lot of difference of opinion among SEO experts). Just don’t put them in so often that it’s obvious or unreadable).
These things may sound simple, but a change in just one of them could mean more traffic for your site. And that means more sales!
