Ask Shawn Collins: Analyzing Affiliate Programs
Can you please tell me how I can do analysis to determine if my affiliate program is good, and can you please give some references of the affiliate Web sites or books?
The caliber of your affiliate program is subjective - it depends on the category you are in. After all, there are very different metrics at play for Amazon.com than for an e-book seller. Margins, conversion rates, brand name, etc. all play a role.
In order to do competitive analysis, I would suggest setting up a real…