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Mobile Affiliate Marketing  

Posted on October 6th, 2006. About Affiliate Opinions, MAAP.

Buzz is building about the fusion of mobile phones and affiliate marketing, and it looks like it’s only a matter of time until mobile affiliate marketing hits the U.S.

Artisan Live, a company that touts itself as “North America’s premier full-service digital signage developer,” has launched the Mobile Affiliate Advertising Program (MAAP).

MAAP will bring together merchants and affiliates to create brand campaigns with the push of digital signage and the pull of mobile technology….

Shawn Collins on the ShoeMoney Show  

Posted on October 6th, 2006. About Affiliate Resources.

I will be a guest on Jeremy Schoemaker’s (aka ShoeMoney) show on WebmasterRadio.FM on October 10.

Jeremy’s show, Net Income, is broadcast Tuesdays at 6pm Eastern, and exhibit hall passes for Affiliate Summit will be given away to listeners who call in during the live show.

We’ll talk about affiliate marketing, Affiliate Summit, or whatever direction the show goes.

You can submit questions in the ShoeMoney forum to be asked live on the show. Listen in at…

Using Keywords in Domain Names  

Posted on October 6th, 2006. About Affiliate Marketing.

Did you know that using keywords in your Domain Name doesn’t directly help increase your search engine ranking?  Search engines concentrate more on what is in the body of your pages, not on your Domain Name. 

So, why is choosing a keyword related Domain Name important?  Because it controls how others link back to your site.

When Google ranks sites, one of the things it looks at is how many inbound links are pointing back to your page.  You will get a better rank if the links are high quality and related to what your site is about.

When someone decides to link to your site, the easiest thing for them to do is to copy the URL of your web site and use it as the Anchor Text for the link.  If that name means nothing, you may not get any clicks - or PageRank help - from the link.

For example, when I was just getting into Internet Marketing I decided to start a self-help site.  I searched and searched and finally came up with the name “Reawakener.”  So, when someone places a link on their site, they are likely to link back to www.reawakener.com 

If you were web surfing and ran across that link, how likely would you be to click on it?  What the heck is a reawakener?  Most people can’t even say the name!  Needless to say, that was a poor choice, and I have to do a lot more marketing to brand the name so people will remember it.

I should have named my site with something that included the keyword (maybe reawakener-selfhelp).  That way, when people put a link on their page, at least others would have a clue what the site was about, and could click on the link if they were interested in self-help information.

Not using the keyword in the domain name just makes things harder.  When I ask for a link back, I have to specifically ask the other site owner to put in descriptive anchor text; some will, others don’t want to bother.

That’s why choosing your Domain Name carefully will help you in the long run.  If you have a good keyword phrase as part of the name, it’s just plain easier to get more inbound links that are considered by Google to be related. And that means a better search engine ranking for you.

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