Did you know that using keywords in your Domain Name doesn’t directly help increase your search engine ranking? Search engines concentrate more on what is in the body of your pages, not on your Domain Name.
So, why is choosing a keyword related Domain Name important? Because it controls how others link back to your site.
When Google ranks sites, one of the things it looks at is how many inbound links are pointing back to your page. You will get a better rank if the links are high quality and related to what your site is about.
When someone decides to link to your site, the easiest thing for them to do is to copy the URL of your web site and use it as the Anchor Text for the link. If that name means nothing, you may not get any clicks - or PageRank help - from the link.
For example, when I was just getting into Internet Marketing I decided to start a self-help site. I searched and searched and finally came up with the name “Reawakener.” So, when someone places a link on their site, they are likely to link back to www.reawakener.com
If you were web surfing and ran across that link, how likely would you be to click on it? What the heck is a reawakener? Most people can’t even say the name! Needless to say, that was a poor choice, and I have to do a lot more marketing to brand the name so people will remember it.
I should have named my site with something that included the keyword (maybe reawakener-selfhelp). That way, when people put a link on their page, at least others would have a clue what the site was about, and could click on the link if they were interested in self-help information.
Not using the keyword in the domain name just makes things harder. When I ask for a link back, I have to specifically ask the other site owner to put in descriptive anchor text; some will, others don’t want to bother.
That’s why choosing your Domain Name carefully will help you in the long run. If you have a good keyword phrase as part of the name, it’s just plain easier to get more inbound links that are considered by Google to be related. And that means a better search engine ranking for you.