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Affiliates Take Note - Holiday Shopping Starts Now!  

Posted on October 31st, 2006. About Affiliate Marketing.

As part of my Affiliate Marketing business, I set up a gift shop to try to catch some of that Holiday traffic. It was easy to do using Golden Can’s one line of code option.

If you want to get a site up in a hurry, Golden Can is the way to go.

The second part of having a web site is, of course, marketing it!

I have been slowly posting ads. But I’ve been anxiously waiting for the day after Thanksgiving. In the past, this was known as the day that shoppers started doing their major holiday shopping.

However, according to a survey done by the National Retail Federation (NRF), it looks like I’m already behind this year!

Their survey shows the percentage of people shopping during the last four months of the year are as follows:

  • Before September 14.0%
  • September 6.5%
  • October 19.9%
  • November 37.0%
  • December 18.8%
  • Last two weeks of December 3.8%

Looks like I better get busy! I’ve already missed out on the October 19.9% - I don’t want to miss the 37% in November – and neither do you!

10 Tips to Get Maximum Value from Affiliate Summit  

Posted on October 31st, 2006. About Affiliate Resources.

Marty M. Fahncke, Founder of Conference Call University, recently sat down with me to discuss what is in store for the next Affiliate Summit, as well as sharing his tips for getting maximum value at the conference.

Download the segments of the first preview call in MP3 format: Shawn || Marty

Have a listen to my preview of what is happening at Affiliate Summit 2007 West:

Also, listen to Marty’s 10 Tips to Get Maximum Value from Affiliate Summit:

Register for the next Affiliate…

What is Missing in Affiliate Programs  

Posted on October 31st, 2006. About Affiliate Opinions.

Gene Kavner, Former World-Wide Director of the Amazon.com (NASDAQ: AMZN) Associates Affiliate Program, knows a thing or two about a thing or two when it comes to affiliate marketing. He’s got some advice for affiliate managers on improving their affiliate programs.

In his new blog, AffiliateBrand.com, Gene shares his opinion on What Every Affiliate Program Should Have.

Gene breaks down his suggestions to seven points:

One of the most important components of any affiliate program is the…

Affiliate Classroom Magazine, October - Niche Marketing Rules!  

Posted on October 30th, 2006. About Affiliate Marketing.

Want to know everything you need to about Niche Marketing? Ok, maybe we can’t give you that in one issue. But, boy what we do have is primo!

Want to get advice on how to pick a niche? Evelyn Grazini gives you tons of tips.

Want to find out how to leverage CPA (Cost Per Action) campaigns for niche websites? Mark Thompson tells you all about it.

Want to find out how the latest Web 2.0 and Social Networking gizmos can help you do niche market research? Kati Torok will gear you up.

Check it out here, now in the October issue of Affiliate Classroom magazine.

Affiliate Classroom Magazine - October 2006  

Posted on October 30th, 2006. About Affiliate Resources.

The October 2006 issue of Affiliate Classroom Magazine is out and this month’s issue takes a look at niche marketing from three different marketing perspectives: promoting CPA programs, keyword research, and niche mining.

The cover story discusses how CPA and niche marketing can be a great match, but only if you find the right CPA match for your niche topic and audience.

Also, an Affiliate Classroom student explains the principles behind effective niche research, including audience,…

Affiliate Marketing Award Nominations Close October 31  

Posted on October 30th, 2006. About Affiliate News.

Nominations for the Affiliate Summit Pinnacle Awards are closing on October 31, 2006.

These awards recognize exceptional performance in affiliate marketing.

The Affiliate Summit Pinnacle Awards will be presented at Affiliate Summit 2007 West on the evening of Monday, January 22, 2007.

The categories for the Affiliate Summit Pinnacle Awards are listed below:

Affiliate of the Year
Affiliate Manager of the Year
Exceptional Merchant
Affiliate Marketing Advocate
Best Blogger
Affiliate…

Affiliate Classroom Magazine, October - Unleashed!  

Posted on October 29th, 2006. About Affiliate Marketing.

Want to know everything you need to about Niche Marketing? Ok, maybe we can’t give you that in one issue. But, boy what we do have is primo!

Want to get advice on how to pick a niche? Evelyn Grazini gives you tons of tips.

Want to find out how to leverage CPA (Cost Per Action) campaigns for niche websites? Mark Thompson tells you all about it.

Want to find out how the latest Web 2.0 and Social Networking gizmos can help you do niche market research? Kati Torok will gear you up.

Check it out here, now in the October issue of Affiliate Classroom magazine.

Affiliate Tip - Monitor Merchants with Google Alerts  

Posted on October 29th, 2006. About Affiliate Tips.

One of the foremost tenets of affiliate marketing is know your partners. Monitoring merchants is something every affiliate should do, but how many really do it?

Google (Nasdaq: GOOG) enables you to subscribe for updates on any company name or keyword with Google Alerts.

Google Alerts are e-mail updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic.

In addition to providing you with news updates for any keyword term you select, you can…

Affiliate Tip - Monitor Merchants with Google Alerts  

Posted on October 29th, 2006. About Affiliate Tips.

One of the foremost tenets of affiliate marketing is know your partners. Monitoring merchants is something every affiliate should do, but how many really do it?

Google (Nasdaq: GOOG) enables you to subscribe for updates on any company name or keyword with Google Alerts.

Google Alerts are e-mail updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic.

In addition to providing you with news updates for any keyword term you select, you can…

Ask Shawn Collins: Selling Unique Products via Affiliate Marketing  

Posted on October 28th, 2006. About Ask Shawn Collins.

Can affiliate marketing be used to sell one-of-a-kind products, and if so, how?

There is only one thing that affiliate marketing cannot be used to sell, and that is the product or service that isn’t otherwise selling on the Internet.

That is a problem I see repeated over and over again. Somebody has a grand idea to sell something online, but they don’t bother researching and testing to determine if there is an audience for their product or service.

Nor do they perfect the selling process…

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