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Ask Shawn Collins: Pay Per View Affiliate Videos  

Posted on September 22nd, 2006. About Ask Shawn Collins.

I heard on the Shoemoney show that Affiliate Summit videos were available pay per view, but can’t find them. Where are they?

I think you must be talking about his recent Net Income show where Shoemoney had Richard Jenkins from Affiliate TV on.

I re-listened to the show, because I didn’t recall hearing that the first time around, and I am guessing you are talking about this quote from Richard Jenkins…

“There are people running two to three day events which are mostly for educating…

Submitting Blogs for SEO  

Posted on September 22nd, 2006. About Affiliate Marketing.

What’s the first thing you do when you upload a new website? If you’ve read anything about Search Engine Optimization (SEO), the first thing you do is to submit your website to the search engines so people can find your site.

(Though that’s controversial. Some people say if you submit to Google, it will actually take longer for them to index your site.)

However, did you know that you should also submit your blog to search engine directories? Just because you submit your website to the directories, doesn’t mean your blog will be included in the indexing.

The rules are a little different for blogs than for webs. Here are a few things you need to do to make sure you are accepted and listed.

Before you submit to Google, put a site map on your site (this goes for both blogs and websites). Then, when Google visits your site, it will index your pages from your sitemap.

For blogs, if you blog using WordPress, you should install a sitemap plugin. The plugin will will update your sitemap automatically and notify Google of changes. There are several plugins to choose from.

After you have this installed the plugin, just submit to Google.

Unfortunately, you can’t submit a blog directly to Google’s blog search. So, make sure you have submitted your site to the blog directories; ping those sites after you blog, and you’ll get there.

Yahoo!, of course, is a little different. You need to submit your site FEED instead of a sitemap. This is easy to do, though, because most web and blog programs automatically create the RSS feed link.

On WordPress, the RSS link is probably located on the bottom of the page, or in a sidebar. And, if you want to get indexed more quickly, add your blog feed to your My Yahoo! page.

Submit to Yahoo! here

Once you have submitted to the directories, make sure you ping the directories each time you blog.

I use Pingoat when I ping manually; you can also use Ping The Empire or Pingomatic (which is the default that was set up on my WordPress Template).

There you have it! All you need to do now is blog and ping!

Are Affiliates Auctioning Off Your Brand?  

Posted on September 21st, 2006. About Affiliate Opinions.

Affiliates want to make the sale, but do they care about the customer experience? Some do for sure - there are lots of affiliates that do a great job in providing a seamless flow to merchants. CashKickBack.com is not one of them.

This affiliate uses a unique means to drive traffic through their affiliate links. They run auctions touting coupons for brand names.

For instance, they’ve got an auction for a FootSmart coupon with the title “Foot Smart Shoes Socks Sandals Boots Coupons…

Research Online, Buy Where?  

Posted on September 20th, 2006. About Affiliate Marketing.

As an affiliate marketer, I thought it would be interesting to find out where people go when they are ready to buy online. I figured this information would give me a better idea of where to invest my advertising dollars.

Here are a few statistics I ran across:

According to a July 2006 comScore Media Metrix study, people searched (from home, work, and universities) most often using the following search engines:

     

  • Google: 43.7%

  • Yahoo: 28.8%

  • MSN: 12.8

  • Ask 5.4%

  • Others 3.4%
  • So, after they get done searching, where do they end up buying?

    I found last years information, which should still give us a good clue.

    Online classified ad sites had more than 26 million visitors in September 2005 - an 80% increase over September 2004 - I’m sure it’s much higher now!

    Craigslist.com sites were the most popular, with 9 million unique visitors in the same month in 2005. That’s a 156% increase over the prior September. Now, you know that Craigslist has become even larger.

    I’ve tried posting a few ads, the only drawback is that you have to be persistent and post almost daily to keep at the top (and read the rules before you start, you don’t want to get kicked out of this free advertising resource!).

    eBay - I always thought most people started at eBay. However, online auctions attract “only” 24% of all Internet users. I guess Craigslist is blowing them away with their free to advertising. eBay’s percentage actually hasn’t increased over the years, but the total number of users has - representing a lot more potential buyers.

    If you have been doing most of your advertising using Pay Per Click, it might be time to try out a few other resources. These are all relatively low-cost compared to PPC.

    Your mileage may vary.

eBay to CJ: It’s not you, it’s me  

Posted on September 20th, 2006. About Affiliate News.

eBay Inc. (NASDAQ: EBAY) has announced the launch of their own affiliate linking infrastructure called Project Rover, according to blogger Scott Jangro.

The eBay affiliate program has been powered by Commission Junction since March 2001.

According to an e-mail from eBay published on Jangro’s blog, “Project Rover has been designed to work seamlessly with the Commission Junction interface, increase the effectiveness of our affiliate’s marketing campaigns, and will be rolled out to all…

Generating Traffic…The Next Step  

Posted on September 19th, 2006. About Affiliate Marketing.

So you’ve created a great site that is going to earn you lots of money…if you can get traffic to it. What do you do to generate that traffic? A little bit of blogging? Write a few relevant articles and place your link in the resource box?

Maybe you do a bit of social bookmarking or submit your links to a number of good quality link directories. All of these are valid methods but why not take it one step further. Create your own social bookmarking site, article directory and you own link directory.

Software to create all of these sites is available for free and incredibly simple to set up. All three could be created in about 30 minutes. These won’t be very effective immediately but in two or three months time, with a bit of care and a careful linking strategy, you could have three very useful traffic generation tools in your armory.

One of the added bonuses of these sites is that other people will add relevant content to the sites for you, ensuring that the sites grow naturally over time.

Try to think of all the ways that you promote your sites, and if possible create your own interlinked system.

Ask Shawn Collins: Regional Affiliate Marketer Groups  

Posted on September 19th, 2006. About Ask Shawn Collins.

I would like to network with area affiliate professionals in the Central Ohio or tri-state area. Do you know of a group that exists like this already? If not, I would like to start up a group in this area and would like to know of any tips you could share with me to get started.

I am not aware of an Ohio area group of affiliate marketers. There are a couple of things I’d suggest to jump start a group in your area.

There is a new venture called Affiliate Dinner, launched by Brook and…

AdSense in Email?  

Posted on September 18th, 2006. About Affiliate Marketing.

I’ve been at CJU (Commission Junction University) all day today, but when I snuck out to briefly check my e-mail, I caught some very intriguiung news. (And no, I’m not going to talk about CJU - some other great bloggers have already done that!)

But the news I got almost knocked me off of my feet! Loren Baker from SearchEngineJournal announced on his blog today that he actually tested this Google service while it’s in BETA…

I’ve tried (as a test) placing Google AdSense in Constant Contact powered emails and the ads were served and targeted almost perfectly.

Yes, it seems that Google is letting select publishers give AdSense in email a try. Being an affiliate marketer through and through, I’m not sure how I feel about this. So far it looks like this service is only for Premium AdSense Publishers. But if it ever opens up to the rest of us, I can see some great potential for some of my small niche newsletters…

Of course, the question remains: how will Google protect their advertisers from SPAM accusations, and how in the world are they going to handle the countless SPAM complaints?

Since I’m also an AdWords advertiser, the other question is just how advertisers will feel about this development. Appearing on a website I don’t like is one thing, but appearing directly in an email with the potential pf SPAM complaints - that’s just a scary scenario for an advertiser!

Anyway, check out Loren Baker’s post above, as well as the story that originally broke at DigitalPoint…

Commission Junction Announces Web Services  

Posted on September 18th, 2006. About Affiliate News.

ValueClick, Inc.’s (Nasdaq:VCLK) Commission Junction has announced the release of its Web Services for advertisers and publishers.

Commission Junction’s Web Services solution will enable their clients and third parties to develop their own applications to create unique products or consumer experiences in the CJ Marketplace.

Merchants working with Commission Junction can now offer affiliates enhanced access to their product catalog data feeds, enabling affiliates to present the most…

Affiliate Summit Video: Debate on Benefits and Liabilities of Coupon Affiliates  

Posted on September 18th, 2006. About Affiliate Resources.

Benefits and Liabilities of Coupon Affiliates, a debate session moderated by Marty Fahncke at Affiliate Summit 2006 East, is now available to watch on video.

Marty M. Fahncke is President of FawnKey & Associates, a marketing and management advisory firm. Recently, Mr. Fahncke launched Conference Call University, which provides education and motivation through virtual learning technologies such as teleseminars, Webinars, and podcasts.

There were two folks on the pro and two on the con side…

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