E-Mail is the New Black for Affiliates
In late 2003 it seemed a perfect storm had swelled against the use of e-mail in affiliate marketing. The CAN-SPAM Act of 2003, signed into law by President Bush on December 16, 2003, made legitimate e-mail affiliates wary of clicking the “send” button.
In addition to challenges like getting white listed by ISPs and beating Spam filters to reach their double opt-in subscribers, affiliates utilizing e-mail now had to lose sleep over whether they might run afoul of the FTC’s ambiguous e-mail…