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Affiliate Program Advice from Jessica Luthi  

Posted on August 31st, 2006. About Affiliate News.

Jessica Luthi has been a fixture in UK affiliate marketing since 1999. Recently, she sat down with Fraser’s Affiliate Marketing Blog to discuss all sorts of affiliate marketing issues.

She currently runs a company called Affiliate Program Advice which offers consulting to e-commerce sites. Previously, Jessica worked at UKaffiliates, Affiliate Window and ASOS.

The podcast of this discussion is broken down into two parts.

Part one covers the start of affiliate marketing in the UK, her…

My “Pay-Per-Free Account For Video Sites” Affiliate Program Idea Stolen…  

Posted on August 31st, 2006. About Affiliate Marketing.

Ok…well, not really stolen, but I had this idea a few months back and thought it was neat and then I moved on. I guess I’m not the only “genius” who can think up simple affiliate program business models, because someone is actually do it now…

The idea was a way for these new “user generated Web 2.0 video sites” to maybe have a chance at competing with YouTube.com (the absolute dominating “Google” of videos). A friend of mine recently told me that he was working with a company now that thinks they have solved the major “business issues” that YouTube has and can launch and be far more successful.

So, I got to think about the best way he could market that site with a bang and of course my mind drifted to my favorite form of marketing - AFFILIATE marketing. But, since these sites are ad based, how can you have an affiliate program.

That was when I thought about Ebay’s program - when they launched they were offering something like $5.00 per free account! So, maybe these videos sites can’t afford that much, but less - they have a chance at being the only “free user generated web 2.0 video company” with an affiliate program…

Anyways, I just read a post at TechCrunch.com  about a company called Guba.com that is offering $.25 for every free account you send them.

My only argument here is that TechCrunch called this a “gamble” - I don’t know, $.25 to get a member - I am 100% they probably spend more than that in their CPM deals…

What about you? You think it’s a gamble?

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