Ask Shawn Collins: Gaining Trust
What is the best way to build trust in developing affiliate marketing programs?
The simple answer is to operate in a stand-up fashion. Do right by your affiliates and trust will build up over time.
There are many ways you can do right or wrong with an affiliate program, and those decisions can benefit or haunt you for a long time.
Paying on time is essential. Pay late once and you’ll be seen as unreliable.
Provide full contact information to your affiliates. Don’t sign your…