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There’s a new social networking site ? eons.com ? oriented toward the 50+ crowd. Despite the poor choice of name, the site has a good look and could do very well.

One sometimes gets the impression reading marketing surveys that only the under 30 market is important. That’s just nonsense.

Certainly, individuals under 30 are an important market. Techno-savvy, energetic, and eager to socialize, they represent an opportunity for marketers. That market has money to burn and they are ready to spend. Their interests are broad, as is the demographic itself.

But far from being the only important market, they are still only one out of many.

So, along come the wise folks at eons.com who recognize that there is a lot more money being left on the table. According to Enid Burns in a ClickZ article discussing the new site, the three major areas of focus are finance, wellness, and love. There are several others shown prominently on the home page, but perhaps Mr. Burns knows something we don’t.

But no matter what eons.com foci may be, the site ? as with social networks in general ? will certainly evolve in directions its founders haven’t dreamed of. Nothing is so creative as an individual with a keyboard, thinking of something he or she wants to say to another.

Advertisers will do well to look into this early and often. The possibilities for marketing to the online audience just doubled and then some. People are living longer, staying healthy later in life, and have more disposable income than at anytime in history.

But they’re also looking for new ways to invest and save for retirement, new places to see, and things to experience. They’re reconnecting with long lost friends at ever increasing rates and have at their fingertips a wider array of choices.

They’re also coming online in ever larger numbers. The portion of the population over 50 not online is decreasing every year.

All that means dozens of areas for affiliate marketers to increase visits and sales. Don’t wait until you’re older to pick up a part of that market. You’re not getting any younger, either.

There’s a new social networking site — eons.com — oriented toward the 50+ crowd. Despite the poor choice of name, the site has a good look and could do very well.

One sometimes gets the impression reading marketing surveys that only the under 30 market is important. That’s just nonsense.

Certainly, individuals under 30 are an important market. Techno-savvy, energetic, and eager to socialize, they represent an opportunity for marketers. That market has money to burn and they are ready to spend. Their interests are broad, as is the demographic itself.

But far from being the only important market, they are still only one out of many.

So, along come the wise folks at eons.com who recognize that there is a lot more money being left on the table. According to Enid Burns in a ClickZ article discussing the new site, the three major areas of focus are finance, wellness, and love. There are several others shown prominently on the home page, but perhaps Mr. Burns knows something we don’t.

But no matter what eons.com foci may be, the site — as with social networks in general — will certainly evolve in directions its founders haven’t dreamed of. Nothing is so creative as an individual with a keyboard, thinking of something he or she wants to say to another.

Advertisers will do well to look into this early and often. The possibilities for marketing to the online audience just doubled and then some. People are living longer, staying healthy later in life, and have more disposable income than at anytime in history.

But they’re also looking for new ways to invest and save for retirement, new places to see, and things to experience. They’re reconnecting with long lost friends at ever increasing rates and have at their fingertips a wider array of choices.

They’re also coming online in ever larger numbers. The portion of the population over 50 not online is decreasing every year.

All that means dozens of areas for affiliate marketers to increase visits and sales. Don’t wait until you’re older to pick up a part of that market. You’re not getting any younger, either.

I’ve been down the shore (that’s a trip to the beach for non-NJ folk) the past few days and got to thinking about all the complaining by affiliates over Google changes.

As I was taking my kids on rides or to get some funnel cake, the people running the rides were toiling away at their monotonous duties without complaint.

It was hot as blazes, but they seemed to be glad for the opportunity to put in some hard work and earn money.

Like John Houseman used to say in a commercial years ago,…