Ask Shawn Collins: Exclusivity in Affiliate Marketing
Do you have to have a different Web site for each affiliate relationship?
There was a time in the early days of affiliate marketing when some affiliate programs demanded exclusivity if you wanted to be in their affiliate program.
You had to exclude all other competing companies in their category if you wanted to run their banners.
Over times, the affiliates realized the real estate on their site was a bargaining chip and they rejected the calls for exclusivity. In some cases, affiliates…