Women Play Games
Ever hear that expression before? (If you’re over six you probably have, more than once.) It’s usually said by some bitter guy to a sympathetic listener. (Usually another guy.) But that’s not my area of expertise, so I’m going to pass on commenting about any of that. There is, however, a more literal interpretation.
Guys, often younger guys, are the stereotypical computer game players. Movies and TV abound with images of some scruffy male teen at home on Saturday night whizzing some virtual bazooka around the screen. But more and more, women are becoming the dominant gender in the game playing arena.
The games they like are often more cerebral, less action oriented. (Though, not always.) But they play as often or more than males.
Nearly a third downloaded 21 games in the past year. Two-thirds read game reviews. Of those, nearly half purchased as a result.
Think about that.
Written content about an audio-visual game caused a large group of website visitors to purchase a game they read about.
Over two-thirds purchased a game after a free trial — and watched a video ad while waiting for it to download. (Data based on Macrovision study reported by eMarketer, here.)
Read written review, watch video ad, get free trial, buy game. Hmmm… maybe there’s a marketing strategy in here somewhere.
Go get ‘em, tigress.