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There’s a new social networking site ? eons.com ? oriented toward the 50+ crowd. Despite the poor choice of name, the site has a good look and could do very well.

One sometimes gets the impression reading marketing surveys that only the under 30 market is important. That’s just nonsense.

Certainly, individuals under 30 are an important market. Techno-savvy, energetic, and eager to socialize, they represent an opportunity for marketers. That market has money to burn and they are ready to spend. Their interests are broad, as is the demographic itself.

But far from being the only important market, they are still only one out of many.

So, along come the wise folks at eons.com who recognize that there is a lot more money being left on the table. According to Enid Burns in a ClickZ article discussing the new site, the three major areas of focus are finance, wellness, and love. There are several others shown prominently on the home page, but perhaps Mr. Burns knows something we don’t.

But no matter what eons.com foci may be, the site ? as with social networks in general ? will certainly evolve in directions its founders haven’t dreamed of. Nothing is so creative as an individual with a keyboard, thinking of something he or she wants to say to another.

Advertisers will do well to look into this early and often. The possibilities for marketing to the online audience just doubled and then some. People are living longer, staying healthy later in life, and have more disposable income than at anytime in history.

But they’re also looking for new ways to invest and save for retirement, new places to see, and things to experience. They’re reconnecting with long lost friends at ever increasing rates and have at their fingertips a wider array of choices.

They’re also coming online in ever larger numbers. The portion of the population over 50 not online is decreasing every year.

All that means dozens of areas for affiliate marketers to increase visits and sales. Don’t wait until you’re older to pick up a part of that market. You’re not getting any younger, either.

There’s a new social networking site — eons.com — oriented toward the 50+ crowd. Despite the poor choice of name, the site has a good look and could do very well.

One sometimes gets the impression reading marketing surveys that only the under 30 market is important. That’s just nonsense.

Certainly, individuals under 30 are an important market. Techno-savvy, energetic, and eager to socialize, they represent an opportunity for marketers. That market has money to burn and they are ready to spend. Their interests are broad, as is the demographic itself.

But far from being the only important market, they are still only one out of many.

So, along come the wise folks at eons.com who recognize that there is a lot more money being left on the table. According to Enid Burns in a ClickZ article discussing the new site, the three major areas of focus are finance, wellness, and love. There are several others shown prominently on the home page, but perhaps Mr. Burns knows something we don’t.

But no matter what eons.com foci may be, the site — as with social networks in general — will certainly evolve in directions its founders haven’t dreamed of. Nothing is so creative as an individual with a keyboard, thinking of something he or she wants to say to another.

Advertisers will do well to look into this early and often. The possibilities for marketing to the online audience just doubled and then some. People are living longer, staying healthy later in life, and have more disposable income than at anytime in history.

But they’re also looking for new ways to invest and save for retirement, new places to see, and things to experience. They’re reconnecting with long lost friends at ever increasing rates and have at their fingertips a wider array of choices.

They’re also coming online in ever larger numbers. The portion of the population over 50 not online is decreasing every year.

All that means dozens of areas for affiliate marketers to increase visits and sales. Don’t wait until you’re older to pick up a part of that market. You’re not getting any younger, either.

I’ve been down the shore (that’s a trip to the beach for non-NJ folk) the past few days and got to thinking about all the complaining by affiliates over Google changes.

As I was taking my kids on rides or to get some funnel cake, the people running the rides were toiling away at their monotonous duties without complaint.

It was hot as blazes, but they seemed to be glad for the opportunity to put in some hard work and earn money.

Like John Houseman used to say in a commercial years ago,…

I’m trying to find out who the “Super Affiliates” are for Amazon.com (specifically for selling books). Any suggestions/ideas about who they are or where to find out who they are?

There are a number of tools for identifying and recruiting affiliates, and these can assist you in sleuthing out successful affiliates.

But there is no tried and true method to accomplish this sort of thing. After all, if there were a technique I could explain in a few paragraphs to identify the top Amazon…

Affiliate Classroom has published a guide on How to Survive the Google AdWords Update of July 2006.

The report discusses the recent update of Google’s landing page algorithm, and the increase in bid prices with Google AdWords.

Apparently, many marketers that had been paying five or ten cents a click (or less) are now required to bid at least 50 cents to a dollar or more. There are also reports of some advertisers who have kept their bid prices, but those bids are now buying only 3rd or 4th…

Do you have to have a different Web site for each affiliate relationship?

There was a time in the early days of affiliate marketing when some affiliate programs demanded exclusivity if you wanted to be in their affiliate program.

You had to exclude all other competing companies in their category if you wanted to run their banners.

Over times, the affiliates realized the real estate on their site was a bargaining chip and they rejected the calls for exclusivity. In some cases, affiliates…

Rupert Murdoch is not sorry his News Corp bought Intermix, the owner of MySpace, a year ago. Forget for a moment the phenomenal growth in the user base. According to Wendy Davis’ article on Online Media Daily, referencing eMarketer data,

MySpace “last month garnered 17 percent of online display impressions ? up more than two points from May’s 14.6 percent, according to new data by Nielsen//NetRatings AdRelevance.”

That’s half Yahoo! Mail, but double MSN Hotmail.

In a more recent article, again using eMarketer data, she reported that MySpace is set to pull in $180 million in revenue this year, on it’s way to getting a piece of the $1.86 billion pie predicted to exist by 2010.

Ad dollars represent a cost to affiliate marketers, not revenue, it’s true. But those dollars are being spent there for good reason: to generate buzz. Buzz gets you noticed. Buzz gets you visitors. Visitors bring money. And that, my friends, is the name of the game.

Is it a fad? Is it just another among a number of bubbles that grew and popped? No one can say for sure. But somehow, teens and others gathering together to express themselves, share experiences and photos, arrange dates, recommend movies, etc… somehow, that doesn’t sound like something that is going away anytime soon.

And MySpace is clearly experiencing the kind of positive spiral that led Amazon not too many years ago to become what it is today.

Yeah, I would think Rupert Murdoch is not unhappy about that particular investment. And, neither should affiliate marketers be.

Rupert Murdoch is not sorry his News Corp bought Intermix, the owner of MySpace, a year ago. Forget for a moment the phenomenal growth in the user base. According to Wendy Davis’ article on Online Media Daily, referencing eMarketer data,

MySpace “last month garnered 17 percent of online display impressions — up more than two points from May’s 14.6 percent, according to new data by Nielsen//NetRatings AdRelevance.”

That’s half Yahoo! Mail, but double MSN Hotmail.

In a more recent article, again using eMarketer data, she reported that MySpace is set to pull in $180 million in revenue this year, on it’s way to getting a piece of the $1.86 billion pie predicted to exist by 2010.

Ad dollars represent a cost to affiliate marketers, not revenue, it’s true. But those dollars are being spent there for good reason: to generate buzz. Buzz gets you noticed. Buzz gets you visitors. Visitors bring money. And that, my friends, is the name of the game.

Is it a fad? Is it just another among a number of bubbles that grew and popped? No one can say for sure. But somehow, teens and others gathering together to express themselves, share experiences and photos, arrange dates, recommend movies, etc… somehow, that doesn’t sound like something that is going away anytime soon.

And MySpace is clearly experiencing the kind of positive spiral that led Amazon not too many years ago to become what it is today.

Yeah, I would think Rupert Murdoch is not unhappy about that particular investment. And, neither should affiliate marketers be.

I was reading Linda Buquet’s 5 Star Affiliate Marketing Blog yesterday and was shocked.

Linda’s post, “Who You Callin a Traffic Pimp?,” referenced coverage of an affiliate marketing panel at the Chicago Ad-Tech show. The blogger at Ad-Tech, Carlen Lea Lesser, attributed the following quote to Jeff Molander: “It’s hard out here for a traffic pimp.”

The second I read that part, I was sure that could not have come out of Jeff’s mouth.

Jeff is a great guy with deep affiliate marketing…

I have a list of 20,000 opt-in small business owners. How much do you think could be made each month with affiliate offers?

There are a lot of factors that will determine the affiliate commissions you can earn monthly from a given e-mail list: how often you mail to them, open rates, age of the list, etc.

I would suggest having a look at the various affiliate and CPA networks to scout out offers that will appeal to your audience.

Also, have a look at DataOverdrive. They offer list…