DMA Thinks Affiliate Marketing Needs a Babysitter
The DMA’s Internet Marketing Advisory Board has published a report, “Best Practices for Online Advertising Networks and Affiliate Marketing.”
According to the five point report from the DMA, their members should:
Obtain assurances than affiliate networks comply with laws and DMA guidelines for ethical business practice
Perform due diligence on the affiliate networks
Always utilize a written contract/agreement
Include specific parameters for ad placement
Monitor ad placements
All fine…