Moms and teens now have one more thing in common: they both spend lots of time (and money) online.
Females as a whole make up a slightly larger percentage of the Internet population: 51.4%, according to eMarketer. Of those, 32 million are mothers, and the number is expected to rise.
Common sense — and several studies — make clear what they’re doing with that online time. Scouring for parenting and medical advice, seeking time-saving tips, and just enjoying communication with friends and family.
But they’re also spending money.
Mothers, obviously, have special needs that go beyond the games, music CDs, travel, jewelry, and other items that are popular across all demographics.
More than men, or females in general, mothers spend more money on others as a percentage of income. That means they’re invariably going to be shopping for ways to make the most of those dollars.
Affiliates who can most effectively direct mothers to merchants that offer them what they are looking for, when they are looking for it, are going to — as the saying goes — clean up.
And, isn’t that what your mother always told you to do — clean up after yourself?