Regular readers of the Affiliate Classroom blog may have caught on by now that I’m fond of creating my own kind of mashup. Take two or more news stories with different foci and put them together to make a post that (one hopes) could make an affiliate marketer some money. Today is no exception.
According to the recent eROI study, open and click rates rebounded nicely in Q106. While statements like this:
“Good subject lines and good creative get good results, bad creative and bad subject lines perform poorly.”
could probably go without saying, this:
“Q1 2006 gave us a huge uptake in weekend activity as well a massive upswing in open and click rates with increases of 40% and 60%, respectively.”
is bound to be good news for email marketers. (That’s all of you, right? Remember, here at Affiliate Classroom we recommend using a variety of tools.)
So, where’s the other component of the “mashup”? Right here:
The Pheed Read Spring 2006 study has some new figures on RSS ad CTRs. The figures are not so exciting as eROI’s unfortunately.
Pheedo reports the average CTR of “standalone” RSS ads is only 2.76 percent. Even lower were “inline” RSS ads (ads within an individual feed post): 0.45 percent CTR.
Well, RSS is still building slowly and feeding a more specialized audience so maybe that shouldn’t be too depressing. The upside is, RSS feeds — after being set up — take much less care and, er, feeding. (Once again, hit them from all angles.)
On the positive side, 63% of big companies plan to syndicate content via RSS by the end of 2006, according to JupiterResearch. If that comes true, it would be a huge increase. Currently only 29% do. (But that’s already quite a few.)
Where large companies spend, markets often follow.
And for the last part of our mashup… What kinds of ads should you be feeding them?
Well, according to a new AOL-AP poll 40% of Americans play computer games, 45% of those online. Game sites reach 50% of Internet eyeballs (that’s half the people, not the one-eyed), or almost 77 million consumers, according to comScore data.
Now, if you could only display in-game ads when someone opens an email…