Too Much of a Good Thing?
I keep promising myself I’m going to write a post full of bad news. Something full of gloom and doom, or at least wonder and worry. (That seems to have worked well in journalism for decades, and of course we’re always looking for ways to increase readership.) Unfortunately, events just keep refusing to cooperate.
Pew has just released a report that contains the results of another of their excellent surveys. In it the author, Mary Madden, discusses the continuing rise in Internet and broadband use and the increase in online shopping confidence.
“[O]ur latest survey, fielded February 15 – April 6, 2006 shows that fully 73% of respondents (about 147 million adults) are Internet users, up from 66% (about 133 million adults) in our January 2005 survey. And the share of Americans who have broadband connections at home has now reached 42% (about 84 million), up from 29% (about 59 million) in January 2005.”
When I think about the fact that broadband users tend to spend more online, I find it hard to be sad.
Here’s another interesting tidbit:
“91% of adults living in households earning more than $75,000…” use the Internet.
When I remember that jewelry, luxury, and other high ticket items are one of the largest dollar amount affiliate marketing segments, it’s difficult to be depressed.
But, I’ll keep trying…