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Web 2.0 No Longer In Your Future  

Posted on April 15th, 2006. About Affiliate Classroom Magazine, Affiliate Marketing.

Web 2.0 is maturing to the point that the name will probably soon be obsolete. After all, when that’s all there is there’s no need for a special qualifier.

Google Calendar was recently released and it leans heavily on Ajax for functionality. And MSN has recently announced it plans to have a Yahoo! Answers-style social search Q & A offering soon.

(For those who may be unfamiliar with the distinctive attributes of Web 2.0, the full scoop is coming in our soon-to-be released issue of Affiliate Classroom magazine. Our columnist, Kati, covers the ground like no one else around.

In the interim, three snippets:

Web 2.0 makes web-based apps behave more like desktop applications. It does this by using a combination of XML (like HTML only with funny looking tags) and JavaScript as it was meant to be. And since those apps are web-based they can easily be extended to allow easy sharing of information across the Internet. That info can be ‘tagged’ with opinions, categorization, etc by a community of users.

All those things are central to Web 2.0.)

So, what has all this to do with Affiliate marketing? Perhaps little, perhaps a great deal.

Much of the Web 2.0 “movement” is about taking the Internet to “the next level.” Naturally, any phrase like that is wide-open to interpretation. But one effect is: more users communicating more information and views in easier ways. That means more connections, both technical and social, between people who haven’t and never will meet any other way.

I’m thinking there’s money to be made out of that and, if I ever was, I’m no longer in the minority.

LinkShare Beats CJ in Case Study  

Posted on April 15th, 2006. About Affiliate News.

Back in November 2005, Lee Gientke, ProHealth affiliate manager, wrote a guest blog at GoYaMi on his recent transition from Commission Junction to LinkShare.

The initial blog posting had Lee elated over his migration to LinkShare:

Now that we are live at LinkShare, I can only say how great things are. LinkShare?s reporting is fast and doesn?t time out. Having access to my affiliate?s real names, phone numbers and addresses has allowed me to provide them with the assistance they need to…

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