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Burstabit Media, the company that runs LinkMo.com, has launched LinkTrust, a private labeled affiliate and lead/data management system.

LinkTrust enables companies to run their own ad network of third party pixeled or their own CPA, CPL, CPC, CPM, and co-reg offers. LinkTrust has been the engine for the LinkMo.com Ad Network since 2002.

In reading about LinkTrust, I was curious how this technology differed from DirectTrack.com or MyCPANet.com.

According to Bret Grow, V.P. Marketing of…

I frequently marvel at the marketers who foster an atmosphere of anarchy and then complain when nobody follows the rules (as there are none).

The latest instance is highlighted in Jeff Molander’s blog post, “DRTV Advertisers Should Reconsider Using Affiliates.” I think a more appropriate title here would be “DRTV Advertisers Should Consider Managing Their Affiliates.”

Jeff’s piece gives glory to “an outstanding article in Electronic Retailer Magazine” (italics are mine) by Paul Soltoff…