The Search for Money
Google increased its share of search recently to over 48%, according to Nielsen, as reported by Internet Ad Sales. It turns out that not only is their portion of the pie growing, but the the pie itself is getting larger. (Don’t you wish that happened offline, too?)
Searches rose 39% this February from the previous year. (Also according to Nielsen, via Internet Retailer. ) The increase is attributed - surprisingly - not to more users coming online, but to individuals doing more searching. And of that, much involves comparison shopping.
Another, seemingly unrelated, item popped into view: Major consumer electronics and computers sites enjoyed a double-digit increase in visits. Circuit City, Tiger Direct, and several others saw growth of nearly 20% to almost 35%.
And those larger numbers of visits were sticky. In the case of eBay Electronics, over 19 minutes with CDW not far behind.
All that means, to this researcher anyway, that Pay-per-Click (PPC) is far from dead or dying. That view will irritate some who have had bad experiences with AdSense/AdWords and other similar programs. And, no doubt, many of those complaints are valid.
Nonetheless, the juggernaut continues to deliver income not only to Google, Yahoo!, and others — but to affiliate marketers who send their merchants customers.
In our upcoming Affiliate Classroom magazine issue, we’ll tell you how PPC can help you do just that.