Visitor Based Optimization
You heard it here first: I’m coining the term: “Visitor Based Optimization”. And it signals what you’re going to be seeing on this site from now on. (I may even have to change the name.)
You’ve probably already read that SEO as we know it is dead . Here’s my homespun explanation for why: the search engines are finally getting close to delivering what their visitors are looking for. The frustrating parallel paths of designing for visitors and designing for bots have finally converged - well, close enough.