Google Adwords Policy Change
this is quite important. if you use Adowrds to deliver trafifc to your affiliate programs please note the folloing from Google:
With this new affiliate policy, we will only display one ad per search query for affiliates and parent companies sharing the same URL. This way, users will have a more diverse sampling of advertisements to choose from. As always, your ad will be displayed based on its Ad Rank for given searches.
For instance, if a user searches for books on Google.co.uk or anywhere on the Google search and content networks, Google will take an inventory of ads running for the keyword books. If we find that two or more ads compete under the same URL, we will display the ad with the highest Ad Rank.
How this will affect you:
If you are an affiliate, this means that you no longer need to identify yourself as an affiliate in your ad text. However, your current ad text will continue to display your affiliate status until you change it.
Affiliates or advertisers using unique URLs in their ads will not be affected by this change. Please note that your Display URL must match the URL of your landing page, and you may not simply frame another site.
What you should do:
We recommend that you continue to monitor your ads’ performance and optimise your ads as needed to ensure that they are bringing you the best results. Please visit our Optimisation Tips page for more information.
Hope this Helps!
With this new affiliate policy, we will only display one ad per search query for affiliates and parent companies sharing the same URL. This way, users will have a more diverse sampling of advertisements to choose from. As always, your ad will be displayed based on its Ad Rank for given searches.
For instance, if a user searches for books on Google.co.uk or anywhere on the Google search and content networks, Google will take an inventory of ads running for the keyword books. If we find that two or more ads compete under the same URL, we will display the ad with the highest Ad Rank.
How this will affect you:
If you are an affiliate, this means that you no longer need to identify yourself as an affiliate in your ad text. However, your current ad text will continue to display your affiliate status until you change it.
Affiliates or advertisers using unique URLs in their ads will not be affected by this change. Please note that your Display URL must match the URL of your landing page, and you may not simply frame another site.
What you should do:
We recommend that you continue to monitor your ads’ performance and optimise your ads as needed to ensure that they are bringing you the best results. Please visit our Optimisation Tips page for more information.
Hope this Helps!